dance impressions
THE ART OF movement
Dance Impressions is a nationally recognized dance studio with 500+ students and 30 employees at two locations in Davis County, Utah. Dance Impressions initially approached me for various graphic design needs. My role quickly and organically expanded as Dance Impressions presented the need for for corporate consulting and creative/marketing/communication direction.
Below is a summary of my role as Creative/Marketing/Communications Director.
For a summary of my role as Corporate Consultant, please see here.
LogO REDESIGN & REbranding
Dance Impressions initially approached me for various graphic design needs. I suggested a refresh of their logo and branding. This resulted in a complete logo revamp and rebrand of all interior and exterior vinyl signage, a backlit marquee sign, a new website (see below), studio apparel and bags, and a redesign of external awnings (and fresh exterior paint!). The rebranding process is ongoing as we work through decades of inconsistent paperwork, handbooks, event signage, apparel, etc.
ORIGINAL | LOGO
UPDATED | LOGO
LOGO REDESIGN CONCEPTS | HERE
REBRAND GUIDELINES | HERE
WEBSITE REDESIGN
Dance Impressions’ original website was out-of-date, overly complicated, difficult to navigate/find information, un-maintainable unless one had a working knowledge of coding. While undertaking their rebrand campaign, I suggested a simultaneous website overhaul. Primary goals were to modernize the aesthetic, make the “information-heavy” site feel like it had less “words”, implement easy navigation for users to find frequent updates of important information, build in forms, host ecommerce, and maintain with ease with training. I maintain all design, copy and technical aspects for the site.
marketing + communications
I create all design and/or approve all copy to ensure messaging is on brand. Notable communications include: bi-annual newsletters, monthly newsletters, event emails, 100+ attendee presentations, etc. Additionally, I create all design/copy and strategy for marketing materials and advertisements. Please see samples below.
PRESENTATION | SAMPLING 1
PRESENTATION | SAMPLING 2
ADVERTISEMENT | VARIOUS SAMPLING
event MANAGEMENT
I oversee a team that hosts 10 major productions per year. I create all design and copy to advertise and to procure sponsorships. Notable communications projects per event includes: large scale signage, print signage, digital signage, event programs, apparel, decor materials, I assist in creating procedures for logistics that include: check in and check out procedures, backstage staffing and management, and digital ticketing and process.
social media
I oversee a social media team to create a posting schedule and strategy. I create design and copy for posts and for social media ads.
ecommerce + apparel design
I manage the ecommerce StudioStore, design apparel and other branded product for purchase, and advertise product for sale.
My functions include: web design, product development and design, customer service, order fulfillment, correlating with suppliers, data analysis, etc.
