
&7
Create. Inspire. Connect.
THIS PAGE IS BEST VIEWED ON A DESKTOP COMPUTER
&7 is a key on the keyboard in which 2 unique functions share one space. Inspired by this concept, AndSeven, the company, was created as an online hub where two functions, teaching and learning, can share the same space. “Share what you know, Discover what you don’t.”
AndSeven offered a wide range of interactive classes where experts and enthusiasts in various fields were at times the teachers and at other times the student. Whether someone was looking to enhance their professional skills, delve into a new hobby, or simply enrich one’s understanding of the world around them, AndSeven had courses tailored to suit their interests.
As Creative Director, my role was to create a vibrant, online environment that inherently championed community interaction and individual and collective growth. We sought to cultivate an environment where anyone could muster up the courage to teach and or learn by developing a user-friendly interface (to both teach and learn), easy access to the AndSeven community, wide-ranging course offerings and effective visual and verbal messaging. The ultimate goal was to empower everyone to be a teacher and student, with the flexibility to do both, anytime, anywhere. Below is a sampling and description of my projects.
videography
Led a creative team in storyboarding, pre-production, shooting/editing footage, photography, post-production, distribution
LogO DESIGN & branding
Oversaw the process of the logo design and brand guideline development
social media
Developed the campaign strategy and copy and worked with a creative team to produce on brand social media content






















website design
Creative directed the website design process from wire framing the site all the way to completion,
ensuring brand integrity was preserved throughout the desktop and mobile website design